Ready to Sell?

Through experience and our Compass Concierge national program (details to follow later in this guide), we have compiled a list of doable items that don’t need to cost a small fortune and offer a solid return.

One of the first pieces of advice we offer to sellers is to leave their homes and come back as if they are a buyer walking into the house for the first time. What do you see?

  • Learn 5 Steps To A Successful Home Sale!

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How to Develop “Buyer’s Eyes”

As your REALTORS®, we know you are emotionally attached to your home and the things in it. It’s our job to work with you to generate the most value for your home.

Compare your home to others in your price range – are you above or below in condition, style and price?

Visit Model homes – professional designers know how to make those spaces appealing to buyers.

Look at homes online to see what is appealing to you. Why were those homes appealing? How does yours compare?

Top 5 Updates to Sell Your Home Faster and For More Money Spruce up the outside of your home
and increase curb appeal

Potential buyers will form their first impressions of your home based on its exterior appearance. After all, it’s the first thing they’ll see when they arrive for their showing. If you want to sell your home for a good price, start by maximizing your curb appeal. At the very least, clean up the yard and make sure all walkways and the driveway are clear. Here are some other easy and impactful ideas…

• Repainting your front door, trim and shutters can have huge impact. Consider a bold color to really grab attention!
• Put a new welcoming door mat out.
• Sweep up the front porch. Powerwash decks, patios and walkways.
• Planting bright flowers in window boxes adds a welcoming touch.
• Updates like adding trim to flower beds and mulch makes everything look fresh and new.
• Modernizing outdoor (and indoor for that matter) light fixtures can instantly make an old-style house look young again.
• Repainting or replacing a tired mailbox will not only be easy on the eyes but will also increase the overall curb appeal.
• Install new house numbers so buyers can
find you!

• Stage your front porch – a simple chair or two with outdoor pillows can look so inviting to a new buyer.
• It should go without saying, but keep the lawn mowed, trimmed and weeded.

Top 5 Updates to Sell Your Home Faster and For More Money Paint (Remove the Old Wallpaper)

A fresh coat of paint goes a long way. One of the simplest, most cost-effective improvements of all is paint! Freshly painted rooms look clean and updated — and that spells value. When selecting paint colors, keep in mind that neutrals appeal to the greatest number of people, therefore making your home most desirable to the widest audience.

A neutral palette—think cream, gray, or tan—can act as a blank canvas for brightly colored accents like throw pillows.

We frequently recommend Anew Grey and Agreeable Grey both from Sherwin Williams.

And sometimes a fresh coat of paint means removing the old wallpaper. When buyers see most wallpapers, they think time and money and maybe the word ugly even comes to mind. We know YOU love your wallpaper but it’s usually a very specific taste and we promise it’s worth the investment to remove it.

Top 5 Updates to Sell Your Home Faster and For More MoneyDeclutter, Deep Clean & Stage

When you are preparing to put your home on the market, you want to make it as attractive as possible to a potential home buyer. But what you do – or don’t do – can either get a home buyer excited or can be a serious turnoff. Also knowing what buyers don’t want is crucial when it’s time to sell your home.

Decluttering

Now is a great time to start either giving away or throwing away items you no longer want. Why move with things you’re going to toss anyway? For those items you’re planning on taking with you but you don’t necessarily need access to now, many moving companies also offer storage services. Start packing and store those items either with the moving company, in a storage unit or in a POD® container. We know you love your collection of golf balls and antique dolls, but buyers want to imagine their “stuff” in the space. Minimalist is the word of the day.

Depersonalizing

One of the absolute hardest things we tell a seller to do is to remove family photos. The absolute hardest. It’s the day it becomes real for a seller that their home is now product to market. Without fail, whenever we show a house to buyers and a seller has a lot of family photos around, the buyer gets distracted and starts looking at them and asking questions. You want the buyer to look at the features of your home, not your last family vacation. Trust us, a few photos are fine but pack up the rest.

Dirt and grime

A big turnoff for potential buyers is walking into a home that’s dirty. This is especially true in the bathroom or kitchen. Nobody wants to buy a grimy home. Before you list your home, you need to clean it from top to bottom until it is sparkling. If the task is too daunting, then hire a professional cleaning service. The expense is worth it. And remember – always look up.

Bad smells

Nothing is more of a turnoff to a potential home buyer more than unpleasant odors inside or outside your home. The most common smells that buyers find offensive are pet odors and cigarette smoke. But they may also be turned off by the smell of a damp basement or lingering cooking odors. If bad smells permeate your home, then it is essential you take steps to wipe them out. Thoroughly clean and open windows to let in some fresh air before any potential buyer views your home. And don’t mask them with air fresheners. Buyers will ask what you’re trying to cover up.

Pets

We know you love your dog, although not everyone will share that sentiment. Not only do pet odors turnoff potential buyers, but also the presence of pets at the showing. Pets are distracting, and you never know which buyers may be allergic to or even afraid of them. You should also remove all pet-related items such as beds, feeding dishes, and litter boxes. We will work with you on best practices that are least obtrusive to your lives.

Staging

The definition of home staging is: “the activity or practice of styling and furnishing a property for sale in such a way as to enhance its attractiveness to potential buyers.”

Sounds simple enough, right? Well, staging can mean anything from bringing in furniture and decorations to furnish an empty house (they’re harder to sell) to changing the bed covers and buying a few new throw pillows and artwork.

A buyer’s first impression occurs with in 15 seconds. And those 15 seconds happen online. Homes in poor condition and in need of repair will bring 5 to as much as 20% less than homes that “show” well. The Wall Street Journal cites that, “studies show professionally “staged” homes sold in 13.9 days – half the usual time on the market – and went for 6.3% over list price, or four times the average markup on unstaged homes.”

Once all the decluttering and cleaning is finished, it’s show time! We frequently work with sellers to bring in some decorations and wall hangings and even bed linens to modernize things. But when necessary, we
will consult with professional stagers. Costs can range from $2,000 and up but don’t worry – our Compass Concierge program can cover those costs. More to follow on that!

A few staging tips you can do on your own:

• Put white hand towels in all the bathrooms
• Remove ALL items from the outside of the
refrigerator
• Remove as many items from the kitchen and
bathroom counters as possible
• Tidy linen closets and cabinets
• Clear off ledges and windowsills
• Thin out bookcases and put away magazines
• Remove any tired, dusty or dated window
curtains or treatments
• Put a nice (new, odor-free) throw blanket on
the edge of the sofa
We’ll help with tips as we walk through your house with you and always point out the items you already own that will work great for staging!

Top 5 Updates to Sell Your Home Faster and For More MoneyKitchen

The kitchen and bath are among the biggest deal breakers in the home-buying process. Of course, we haven’t seen your kitchen and the purpose of these suggestions aren’t to recommend a complete remodel of it. In most cases, a fresh coat of paint, and replacing outdated hardware and fixtures with more modern finishes can go a long way.

Paint the kitchen cabinets

New cabinets are costly. But a few coats of paint can transform both your cabinets and the kitchen itself for a fraction of the cost of new cabinets. White and grey are colors of choice to lighten the room up

New counter tops

If you don’t have some sort of stone counter and your cabinets are in good shape, installing granite or quartz can be a good investment. However, if your cabinets are old, we don’t usually recommend this update as it can be a significant expense.

Update Appliances

Still hanging on to those old avocado colored appliances? Now would be a good time to part with them. Many of the big box stores and appliance stores carry packages where you can replace all of those old pieces with sparkly new stainless steel ones that buyers just love.

Replace hardware

Weathered cabinet handles can drastically age your home. Swap out the hardware in the kitchen and bathroom for modern knobs and handles. Your local hardware store will have a variety to select from. No knobs at all? Add them.

Update light switch plates

Did you know that you can replace a light switch plate for less than one dollar? This is especially important if they’ve been painted or wallpapered over.

Light fixtures

An updated light fixture can go a long way. Can’t tell you how many builder-grade lights from the 90s we still see. (remember that “look up” piece of advice from earlier?) Replacing them doesn’t have to be costly as there are many inexpensive options on the market now. Or, instead of spending your money on a new fixture, consider giving your current one a makeover. Transform the fixture cover either by adding a fresh layer of highheat paint or replacing the glass.

Top 5 Updates to Sell Your Home Faster and For More MoneyHome Office

With Work from Home (WFH) because of the Covid-19 Stay at Home orders becoming the new-norm, home offices have become super important to home buyers. Sometimes home offices can be the cluttered junk room of the house. The catch all or afterthought. Now is the time for your home office to shine.

All of the tips above apply (decluttering here is very important!). In addition, try to create a calming space. Face a window. Add good lighting. Seating is very important – it’s worth the investment to have a good ergonomic chair especially if you’re going to be working from home. You’re going to take that with you, so make the investment!

A functional and inspiring home office space is now a must-have for many buyers. By showing prospects that you have the space where they could successfully perform a full-time job or at minimum perform everyday tasks like bills and paperwork, your house will be more appealing and offer more value!

Hide those Cords!

Tons of computer cords can look messy. Black zip ties work or there are more fancy solutions you can buy at organization stores. Whatever solution you use, do your best to keep them tidy.

Making a Small Space Look Larger

If your office space is on the smaller side, consider hanging a mirror behind your desk. It will reflect light and make the room look larger.

No Home Office?

No dedicated home office? Set up a nice desk and chair in a spare bedroom so that a buyer can see themselves using that space to work. Many people working from home have had to scramble to find different areas of the house – kids in one room, parents in yet another.

Maximize the Value of Your Home with Compass Concierge and The Morsa Moore Realty Team

Selling a home can be challenging. Today’s buyer doesn’t want to take on any home improvements. And home sellers usually don’t want to spend their cash to make the updates needed to sell it faster and for more money. The Compass Concierge program transforms your home for the market, hassle-free, with no upfront costs, interest or fees. Ever. When we “Concierge It,” you can make home-selling improvements while Compass fronts the costs of the work and collects payment for the services rendered from your proceeds at closing.


Compass Concierge is:

Easy

We will create a tailored plan for updating and staging your home. We will be by your side as project managers and as advisers throughout the entire process. You choose the contractors or we can make recommendations.

Fast

The entire process is designed for speed so your home can sell as quickly as possible.


Transparent

You’ll never have to worry about hidden fees or interest; just pay the money spent upon closing.

Smart

We work with you to determine which updates will deliver the greatest return on your investment.

Why Use Compass Concierge

Client Success Story

“I worked with several agents to sell my Mom’s house. Nobody thought we could sell it with all the repairs needed and we could not afford to spend out of pocket. Angela and Rick surveyed
house from top to bottom. They explained how the Compass Concierge program would front the cost for repairs and updates and we would pay that money back at settlement. We decided to try the Concierge program. The house looked gorgeous and we had 4 offers in the first week and the house sold for a higher price. Now I’m having Angela and Rick do the same for my property. A++++ service.”
— Barry Shapiro (4x ROI)

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